About

Welcome to Lufu (Lufu meaning 'Love' in old english). A homeware brand specialising in rugs sourced responsibly from around the world, owned by me, Bridie. I started Lufu over eight years ago, attending small, local markets. Originally selling smaller home wares such as pottery and soft furnishings. I soon realised I had a real interest and love for rugs, in particular Persian rugs. Once I bought the first collection I was hooked and over the past few years I have been focusing my time and knowledge on finding the best rugs from their country of origin. 

Each item is carefully hand picked, handmade and often antique, one of a kind. I believe that a rug is the focal point of a room. Brining warmth, colour and texture to every space. 

All our rugs are crafted by artisans using the same skills and techniques used for thousands of years. Each one unique, with their own story to tell!

A rug is something truly special to own, an heirloom piece, that has often already lived a life time and is now ready to start a new one.